Mastering Your Brick Shopping: 7 Reasons to Purchase Directly from LEGO

In a world where LEGO sets are just a click away on platforms like Amazon and Walmart, one might ask: Why choose to buy directly from LEGO? Well, brick enthusiasts, here are the compelling reasons to shop straight from the LEGO Store or LEGO.com.

1. Unwrap the LEGO Insiders Program
   Loyalty is valued, and the LEGO Insiders program (previously known as LEGO VIP) is proof of that. This cost-free program beckons all Adult Fans Of LEGO (AFOLs) aged 18 and above. With just a LEGO account, you can enroll and reap benefits like:
   • A digital membership card for easy point accumulation.
   • Rewards ranging from discounts to member-only exclusives.
   • Special promotions and enticing events tailored just for you.
     1. Try Your Luck with LEGO Sweepstakes
        Your accumulated points can be your golden ticket to winning. Use them to enter sweepstakes and stand a chance to snag free sets or even hit the jackpot with 1 million points. Keep an eye on the Rewards page within the LEGO Insiders section for the latest opportunities.
     2. Double Your Joy with Double Points Events
        Elevate your shopping experience during the LEGO Insider program's double points events. Held periodically throughout the year, these events ensure your points tally shoots up at double speed. Mark your calendars especially for months like March, June, July, October, and don't forget the Black Friday deals. Bonus: LEGO’s nod to Star Wars fans happens in early May. Why? Because "May the fourth be with you."
     3. First Dibs on New Sets
        The LEGO Insiders program offers another invaluable perk: early access to select sets. Often, this means being able to purchase that coveted set a whole week ahead of the general public. Never worry about missing out on a sought-after release.
     4. Gifting Made Special with LEGO
        There's something magical about receiving more than what you've shopped for. With LEGO's 'gift with purchase' promotions, this magic happens quite often. Depending on how much you spend, you can receive delightful LEGO surprises. Keep an eye on the website's header or the Offers & Sale page for current promotions.
     5. Your LEGO Purchase Ledger
        Lost track of which sets you own? No worries. Simply log into your LEGO account and visit the “My Orders” section. It offers a comprehensive list of your purchases, which can be a handy record if you ever need to replace parts or resell sets.
     6. Shipping Made Sweeter
        A sweet finale to your shopping spree: Spend just $35 or more, and your LEGO sets are shipped right to your doorstep for free. Given how easy it is to indulge in LEGO, hitting this amount is a piece of cake.