Brick Meets Backpack: The LEGO® x Herschel Collection Arrives Next Week

The wait is almost over. The LEGO® x Herschel Collection a collaboration that promises to turn heads and carry your essentials in style is set to hit shelves July 1, 2025. The official Herschel Supply online store just teased the lineup, and it’s as playful as you’d expect.

What’s in the Collection?

This isn’t just about slapping a LEGO® logo on a bag. The collection features 10 distinct products, each designed with LEGO®-inspired patterns and botanical floral prints from the LEGO® Botanical Collection. Whether you’re a student, a traveler, or just someone who loves a good accessory, there’s something here for you.

The Lineup:

• Classic Backpack (26L, 30L)
• Heritage Youth Backpack (26L)
• Heritage Hip Pack (1L)
• Heritage Duffle (40L)
• Classic XL Backpack (Standard & XL)
• Little America Backpack
• Heritage Backpack (24L)
• Heritage Tote (24.5L)
• Heritage Crossbody (2.5L)
• Retreat Small Backpack (17L)

Designs That Stand Out

The collection comes in four eye-catching themes:

• Abstract Bricks: Bold, blocky patterns for the LEGO® purist.
• Garden Floral: Soft, nature-inspired prints from the LEGO® Botanical Collection.
• Scavenger Hunt Meadow: A mix of greens and wildflower motifs.
• Scavenger Hunt Bricks: A fusion of brick textures and outdoor adventure vibes.

From school backpacks to travel duffels, these bags are built for fans, whether you’re 8 or 80.

Pricing and Availability

Right now, the bags are listed as “Coming Soon” on the Herschel Supply website, but we know the price range: $40 to $100 USD (approx. €37-92, $60-150 AUD, £30-75 GBP, 280-700 DKK, 420-1050 SEK, 180-450 PLN, 200-500 BRL). The Retreat Small Backpack (17L) is already visible, giving a sneak peek of what’s to come.

Who Is This For?

The LEGO® x Herschel Collection is designed for everyone. Need a durable school backpack? Check. Want a stylish tote for your daily errands? Covered. Looking for a compact crossbody for quick trips? They’ve got it.

Mark Your Calendars

The full collection drops July 1, 2025, on the Herschel Supply website and at Target in the US. Until then, you’ll have to resist the urge to refresh the page every five minutes.

So, which design speaks to you? The Abstract Bricks for a pop of color, or the Garden Floral for a touch of nature? Either way, your LEGO® love is about to get a whole lot more portable.

Stay tuned for the full launch and get ready to carry your world in brick-inspired style.