Golden Ticket Alert! The LEGO® Willy Wonka Set Drops Today. Here’s How to Snag Yours Before It Vanishes!

The long wait is over. LEGO® Ideas 21360 Willy Wonka & the Chocolate Factory has officially launched across all regions, bringing Roald Dahl’s most fantastical setting into the brick-built world. Whether you’re chasing Oompa-Loompas, lining up chocolate rivers, or just after the sheer nostalgia, this is a golden-ticket moment built for fans.

Regional availability comes with a sweetener. In the US, Canada, and Australia, purchases can still include the 40769 SEGA Genesis Controller GWP. European builders aren’t so lucky, since the Mega Drive version has already vanished. 

Prices stand at US$219.99 / €219.99 / £199.99 / AU$349.99 / CA$279.99 / SGD$329.99. It isn’t a cheap bar of chocolate, but LEGO isn’t exactly selling candy.

If you’re chasing the free controller, act quickly. These GWPs tend to disappear faster than a Wonka Whipple-Scrumptious Fudgemallow Delight on a school playground. The timing, right alongside the global release, almost guarantees that supplies won’t last the week.

So the question isn’t whether the set will sell out. It’s whether you’ll find yourself singing along to “Pure Imagination” while clicking add to bag. After all, the magic of Wonka is now brick-shaped, and it’s waiting in the LEGO Store.