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The LEGO® online shop has updated its shelves with the kind of seasonal gear that sneaks into your cart when you’re trying to hit the gift-with-purchase threshold. October kicks off not only with a wave of new set launches but also a sprinkle of winter accessories designed to keep the holiday spirit alive.
Front and center is the LEGO® 5009906 Snowman Mug. It’s technically a cup for mulled wine or hot chocolate, but you could just as easily drop it on your desk as a pencil holder. At 24.99 EUR (≈ 26.40 USD / 40.40 AUD / 21.50 GBP / 186 DKK / 287 SEK / 109 PLN / 146 BRL), it’s not exactly cheap, but it does scream seasonal charm.
Snowman Heads Everywhere
The mug doesn’t arrive alone. Two new LEGO® storage heads styled as snowmen have also appeared. They’re part of that quirky range of oversized LEGO minifigure heads that double as storage bins. Depending on how you look at them, they’re either fun décor for the LEGO room or extra clutter that feels festive for three months and awkward for the rest of the year.
That’s the magic of LEGO® seasonal products though. They walk the thin line between useful and purely decorative. Some fans pop LED lights inside the hollow heads to create glowing displays for windows. Others stack them like functional ornaments, half storage box, half winter mascot.
Seasonal Fillers for Your Cart
For many buyers, these holiday trinkets act as filler. You’re a few euros shy of the threshold for a LEGO® gift with purchase promo, so you toss in a snowman head or mug to make up the difference. It’s the same logic behind grabbing the LEGO® Halloween sets or the 2026 LEGO® wall calendar, which just launched last week. They’re not must-haves, but they get the job done and sometimes feel fun enough to justify the splurge.
Worth It or Just Cute
Is the LEGO® 5009906 Snowman Mug worth almost 25 euros? Probably not if you’re treating it as a cup. Too pricey for coffee. Too bulky for everyday use. But as a seasonal desk accessory, it’s oddly appealing. Like the pumpkin and skeleton storage heads from Halloween, it fits better as decoration than utility. That contradiction is part of its charm. You might never drink from it, but you’ll smile every time it shows up in your display.
Holiday LEGO® items are rarely about practicality. They’re about setting a mood, filling a shelf, and reminding you that bricks aren’t only for building. They’re for making a season feel complete.
