Santoki’s LEGO® Clock Collection Revealed

When your wall clock doubles as a build session

Time used to be boring. Numbers, hands, maybe a chime if you were fancy. Now Santoki wants you to mark the hours with a splash of plastic nostalgia. Their new LEGO® Clock Collection just debuted, and yes, it’s basically a mash-up of DIY home decor and your old minifigure stash.

The showpiece? The LEGO® My Own Creation (MOC) Wall Clock. Think of it as the IKEA hack of timepieces: a quartz clock surrounded by four LEGO® building plates. You slap on your own bricks, swap them out when you get bored, then do it all over again. It’s 9.5 inches square, scaled to fit the LEGO® system, and begging for chaotic builds that would make your living room look like a mash-up of Bauhaus and your kid’s bedroom floor.

Alarm o’clock gets a plastic makeover

Santoki didn’t stop at the wall. They’re rolling out the LEGO® Brick Alarm Clock, the LEGO® Minifigure Alarm Clock, and the LEGO® 1×1 Wall Clock. It’s like they raided your parts bin and asked, “What if this woke you up at 6 AM?”

Sun Yu, Santoki’s president, summed it up: the mission is to fuse LEGO® DNA into everyday gear. And honestly, it tracks. We’re living in the age of “make it personal” everything, from sneakers to Spotify playlists. Why shouldn’t your alarm clock scream your aesthetic while screaming at you to get out of bed?

Timing is everything

The MOC Wall Clock lands April 2026. The rest arrive just in time for holiday shopping chaos later that year. You’ll see them everywhere: mass retailers, arts-and-crafts chains, online stores, even independent gift shops. Translation: you won’t need to hunt them like rare sets.

And maybe that’s the point. These clocks aren’t just for AFOLs with massive LEGO® collections. They’re Trojan horses for every kitchen, office, and dorm room wall that secretly wants to say: yes, I still play.

Tick. Tock. Build. Repeat.

A clock that doubles as a canvas. A minifigure yelling at you to wake up. Time is no longer a constraint, it’s a construction project. We used to build to forget the clock. Now we build around it.

So tell me: what would you slap on your LEGO clock, spaceships, flowers, or a tiny Darth Vader pointing at 3 PM?