World’s Largest LEGO® Store Opens in LEGOLAND® Billund, First 10 Guests Get a Free LEGO® Titanic Set!

A Grand Opening Fit for Brick Enthusiasts

If you’ve ever dreamed of stepping into a LEGO® wonderland, mark your calendars: the world’s largest LEGO® store is opening its doors in LEGOLAND® Billund on April 5, 2025. And for the first 10 guests in line, the experience comes with a free LEGO® Titanic set (#10294)—plus the chance to explore the store before anyone else.

What Awaits Inside?

This isn’t just any store. At 993.7 square meters, it’s a playground for creativity. On opening day, visitors can:

• Build their own LEGO® F1® car to take home.
• Meet a LEGO® Master Builder between 10:00 AM and 2:00 PM for expert tips and techniques.
• Snag a free LEGO® DreamZzz plush with any purchase (while supplies last).

Niels Birkelund Hansen, Retail Director at LEGOLAND® Billund, shares the excitement: “We’ve spent months preparing for this moment. Whether you’re one of the first through the door or visit later in the season, we can’t wait to share the magic of this store with everyone.”

Exclusive Activities for Every Builder

The fun doesn’t stop at the grand opening. The store features:

• Minifigure Factory: Design and personalize your own one-of-a-kind LEGO® minifigure, available only at LEGOLAND® Billund.
• LEGO® Mosaic Maker: Turn your favorite photos into custom LEGO® mosaics.

How to Be One of the First Inside

Want to secure your spot? Here’s what you need to know:

• You must have a valid ticket to LEGOLAND® Billund for April 5, 2025.
• The free LEGO® Titanic set is limited to one per guest, and you can’t hold a place in line for others.
• Restrooms are available near the park entrance, but leaving the line for extended periods isn’t allowed.

Why This Store Is a Must-Visit

This isn’t just a store, it’s an experience built for fans. Whether you’re a seasoned builder or just love the thrill of something new, the world’s largest LEGO® store promises endless inspiration.