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After months of anticipation, the LEGO® 72046 Game Boy has finally been unveiled in all its brick-built glory. This 421-piece set is a loving tribute to Nintendo’s legendary 1989 handheld, designed for adult fans who grew up with the original. And yes, it even includes swappable cartridges for Super Mario Land and The Legend of Zelda: Link’s Awakening, because no Game Boy experience is complete without a little nostalgia.
A Faithful Recreation
The LEGO® Game Boy nails the details. From the Control Pad and A/B buttons to the volume dial, contrast wheel, and battery light, every element is here. The set also features printed and embossed labels, making it look almost indistinguishable from the real thing, just with that unmistakable LEGO® charm.
But the real magic happens with the lenticular screen. The set comes with three interchangeable screens: two based on the included games and one displaying the classic Nintendo startup logo. Insert a cartridge, and the screen changes to match, complete with lenticular motion for that retro gaming feel.
Swappable Cartridges for Ultimate Display Flexibility
The LEGO® Game Boy doesn’t just look the part—it plays the part too. The brick-built Game Paks (Nintendo’s early term for cartridges) can be physically inserted into the console, just like the original. Want to show off both games at once? No problem. Prefer to simulate the experience of booting up Super Mario Land? Just swap the screen and cartridge.
It’s a level of interactivity that makes this set stand out, especially considering its approachable price point and compact size compared to larger LEGO® console sets like the NES or SNES.
Pricing and Availability
The LEGO® 72046 Game Boy will launch October 1, 2025, exclusively on LEGO.com. Here’s how the pricing breaks down globally:
| Region | Price |
|---|---|
| EUR | €59.99 |
| USD | $59.99 |
| AUD | AU$99.99 |
| GBP | £54.99 |
| DKK | 449.95 DKK |
| SEK | 649.95 SEK |
| PLN | 269.95 PLN |
| BRL | R$299.95 |
Why This Set Is a Must-Have for Retro Gamers
For fans of retro gaming, this set is a dream come true. It’s not just a static display piece—it’s an interactive trip down memory lane. The attention to detail, from the button layout to the lenticular screen, makes it one of the most exciting LEGO® collaborations with Nintendo yet.
So, are you ready to relive the ’90s in brick form? The LEGO® 72046 Game Boy is built for fans who remember the joy of blowing into a cartridge and hearing that iconic blip-blip startup sound. Will you be adding this to your collection?
