LEGO® Insiders Put Rare BrickHeadz Batman & Joker Back in Play

The world of LEGO® BrickHeadz began not with a wide retail launch, but with a whisper at San Diego Comic-Con 2016. Two boxy little icons, Batman and The Joker, were handed out as exclusives, teasing a new format of brick-built characters that would later take over toy shelves. Fast forward nearly a decade, and those two originals have become grail items, rarely seen outside collectors’ vaults. Until now.

The return of the first BrickHeadz

LEGO has tossed a curveball to its most loyal fans. Through the Insiders Rewards program, you can trade in your points for a chance to win the SDCC 2016 BrickHeadz Batman & The Joker (41491). Each entry costs 50 points, with a max of 50 shots at glory. That means if you go all-in, you’re burning the equivalent of a €355 / $385 / £305 / AU$565 / DKK 3500 / SEK 5350 / PLN 2200 / BRL 4560 purchase in points.

For context, the set is trading at a jaw-dropping €740–1110 / $800–1200 / £635–955 / AU$1210–1820 / DKK 5500–8250 / SEK 8400–12600 / PLN 3400–5100 / BRL 4560–6840 on the secondary market. That’s not a bad gamble if your points have been collecting dust.

A gamble, but a nostalgic one

It’s not just about value, though. These were the first BrickHeadz ever. The blocky style that became a mainstay for Marvel heroes, Star Wars icons, and even seasonal reindeer started right here. Winning this set is like getting a mint-condition comic book issue number one.

Of course, you could sink your points and get nothing. This is, after all, a lottery. But for many, the risk might feel like part of the fun. LEGO is dangling nostalgia and scarcity, and fans are doing the math.

Collectors, start calculating

So should you throw in your points? If you’ve been eyeing a rare flex piece for your collection, this could be the cheapest shot you’ll ever get at owning it. If you’d rather not gamble, maybe save those points for guaranteed rewards.

Either way, the BrickHeadz Batman & Joker lottery feels like LEGO winking back at its fans. A reminder that sometimes the best builds aren’t bought, they’re won.