LEGO® Bluey™ Sets Bring the Heeler Family to Life: Play, Build, and Learn

Bluey, the playful blue heeler who’s stolen hearts worldwide, is officially entering the LEGO® universe. Announced at Toy Fair 2025, six new LEGO Bluey™ sets will hit shelves June 1, 2025, inviting families to recreate their favorite moments from the hit show—now in brick form.

The collaboration between LEGO Group and BBC Studios aims to connect fans with the joy, creativity, and learning that define Bluey. Whether you’re building the Heeler family home or heading to the beach, these sets are designed to spark imagination and support early development.

Why Bluey and LEGO® Are a Perfect Match

Roberta Cardazzo, LEGO DUPLO Bluey Design Manager, shares the excitement: “Just like the show, these sets are all about having ‘heaps of fun’ while encouraging kids and families to explore creativity together. We can’t wait to see the adventures they build.”

Suzy Lee Raia, SVP of Global Consumer Products at BBC Studios, adds, “Seeing Bluey’s world come to life with LEGO® bricks is magical. This is the first time a property has launched in both LEGO 4+ and LEGO DUPLO, proving Bluey’s appeal across generations.”

For the Littlest Builders: LEGO® DUPLO®

1. Ice Cream Truck Trip with Bluey (10458)

Age: 2+ Pieces: 22 Price: €29.99 / $32.50 / AUD 49.00 / £26.00 / 225 DKK / 330 SEK / 130 PLN / 155 BRL

This set lets toddlers recreate a classic Bluey scene: a trip to the ice cream truck. With Bandit and Bluey figures plus the family car, it’s a sweet way to introduce sharing and emotional skills.

2. Bluey’s Family House with Memory Game (10459)

Age: 3+ Pieces: 83 Price: €69.99 / $76.00 / AUD 115.00 / £61.00 / 540 DKK / 790 SEK / 295 PLN / 355 BRL

Build the iconic Heeler house, then spin the wheel for two memory games. Match characters or bricks to recreate items from the show. Includes Bluey, Bingo, and Chilli figures.

For Growing Builders: LEGO® 4+

3. Bluey’s Family House (11203)

Age: 4+ Pieces: 382 Price: €69.99 / $76.00 / AUD 115.00 / £61.00 / 540 DKK / 790 SEK / 295 PLN / 355 BRL

This modular house is packed with details: the mud pizza, the floating balloon, and even the long dog. The whole Heeler family is included, making it perfect for storytelling.

4. Bluey’s Beach Car Trip (11202)

Age: 4+ Pieces: 133 Price: €29.99 / $32.50 / AUD 49.00 / £26.00 / 225 DKK / 330 SEK / 130 PLN / 155 BRL

Pack the car with Bluey, Bingo, and Chilli for a day at the beach. Sand, snacks, and the family’s iconic car are all here for endless imaginative play.

5. Playground Fun with Bluey and Chloe (11201)

Age: 4+ Pieces: 104 Price: €19.99 / $21.70 / AUD 33.00 / £17.50 / 150 DKK / 220 SEK / 85 PLN / 100 BRL

This colorful park set features a slide, jungle gym, and the famous pink see-saw. Bluey and Chloe are ready for friendship adventures.

6. Bluey’s Tea Party (30687)

Age: 4+ Pieces: 33 Price: €3.99 / $4.35 / AUD 6.70 / £3.50 / 30 DKK / 45 SEK / 15 PLN / 20 BRL

A tiny but mighty set with Bluey and Chattermax, plus a teapot, cups, and a mushroom seat. Perfect for a quick garden tea party.

A New Way to Play: LEGO® Bluey Mobile Game

The fun doesn’t stop with physical sets. A new LEGO Bluey app, developed by StoryToys, is coming soon. Designed for ages 2-7, it blends digital play with the show’s themes, supporting emotional and cognitive growth.

Why These Sets Matter

LEGO Bluey™ isn’t just about building, it’s about learning through play. Each set encourages fine motor skills, creativity, and emotional intelligence, making them ideal for young fans.

All sets launch June 1, 2025, at LEGO.com/Bluey and major retailers. So grab your bricks, gather the family, and get ready to bring Bluey’s world to life.