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From candy rivers to sugar forests the factory is reborn in bricks that whisper nostalgia and sing in color
Some dreams melt, others crystallize. When LEGO announced its collaboration with Warner Bros Discovery Global Consumer Products, the result was not just another collector’s set—it was a golden ticket for fans of both bricks and chocolate fantasy. The 1971 film gave us unforgettable songs and surreal imagery. Now, piece by piece, that factory of pure imagination can live on your shelf. The clock is ticking, and your sweet tooth might not forgive hesitation.
A River That Flows With Bricks and Chocolate
In the film, Augustus Gloop fell into the chocolate river. In the set, he can do it again—with a spare head covered in chocolate for good measure. The waterfall even moves when you twist a hidden gear. It is a small act of engineering that feels big, like finding a secret recipe inside your kitchen drawer. The Wonkatania boat floats at the center, a vessel of absurdity where Oompa Loompas and golden ticket holders sit shoulder to shoulder.
Nostalgia With a Dash of Italian Design
The set comes from Roberto Ceruti and Jody Padulano, two Italian designers who turned their fan idea into LEGO reality. They admit it took nearly half a year, many redesigns, and more than one sugar rush to balance the candy trees and strengthen the bridge. Their key addition? A motorized chocolate cascade. In their words, “It had to be LEGO.” They were right. Sometimes the past needs a new shape to become unforgettable again.
Candy Jokes and Bitter Truths
There is sweetness here, but also irony. At €219.99 (≈ 219,99 USD / 356,99 AUD / 187,99 GBP / 1640 DKK / 2449 SEK / 949 PLN / 1299 BRL)., nostalgia is not cheap. Still, collectors will argue the value is in the story told brick by brick. Chocolate melts, LEGO lasts. Or maybe that is the real punchline: the one treat your dentist cannot complain about is a 2,025-piece candy river.
Insight Flows Like Chocolate
At its core, this is about memory you can touch. Childhood cinema becomes an adult’s engineering puzzle. Nostalgia feeds creativity, creativity feeds nostalgia. Build the dream, then dream the build. That reversal is the magic—like Wonka’s riddle-filled lines that meant more the second time you heard them.
The LEGO® Ideas Willy Wonka and the Chocolate Factory (21360) set is available September 15, 2025 for LEGO Insiders and September 18, 2025 for everyone. Age rating is 18+, with dimensions of 19 cm high, 52 cm wide, and 26 cm deep.
