Europe’s Biggest LEGO® Store Opens at LEGOLAND® Billund: Build Yourself in Brick Form

Walk into LEGOLAND® Billund on April 5, 2025, and the first thing you’ll notice isn’t the rides, it’s the all-new LEGO Shop. Completely reimagined, this 1,000-square-meter store isn’t just a place to buy sets. It’s an experience.

A Store Like No Other

Step inside, and you’re greeted by the Tree of Life, a towering LEGO® sculpture that sets the stage for what’s ahead. “We wanted to create something that wows guests the moment they walk in,” says Niels Birkelund Hansen, Retail Director at LEGOLAND Billund. Mission accomplished.

Minifigure Factory: Become a LEGO® Legend

The star of the show? The Minifigure Factory, where you can design a minifigure that looks just like you or anyone (or anything) you imagine. With exclusive heads, torsos, legs, and accessories found only at LEGOLAND®, your creation will be one of a kind. “There are endless combinations,” Hansen adds. “Kids and adults alike are going to love it.”

LEGO® Mosaic Maker

Snap a photo, and watch as it transforms into a custom LEGO mosaic. It’s the perfect souvenir or a fun way to remember your day.

A Park in Miniature

Don’t miss the exclusive LEGOLAND diorama, built entirely from LEGOLAND Exclusive sets. It’s a brick-built love letter to the park itself.

Why This Store Stands Out

This isn’t just a shop. It’s a destination. Whether you’re crafting a mini-you, admiring the Tree of Life, or hunting for park-exclusive sets, every corner is designed to spark creativity.

So save room in your suitcase. When April 5, 2025 rolls around, you’ll want to bring home a piece of the magic, literally.